Who We Are

Founder-led, operator-built — headquartered in Hong Kong, working with brands across Europe and beyond, and suppliers in Asia.

The Founder

Malcolm Göckede

Malcolm built and ran his own European e-commerce business before moving to the other side of the table — operating inside consumer brands across creative strategy, direct-response copywriting, paid advertising, China supply chain management and hiring. He has managed six-figure annual ad budgets, run supplier relationships and quality control with manufacturers in mainland China in person, and built operational teams from the first job post to the signed contract. Today he operates across a portfolio of consumer brands scaling at seven-figure monthly revenues.

MG Capital Group is the continuation of that work as an independent company: one operator, embedded deep in few brands, accountable for outcomes rather than recommendations.

Malcolm Göckede during a quality-control visit at a manufacturing facility in mainland China
Principles

How we think.

I

Operators, not advisors

We do the work — write the ads, call the factory, interview the candidates. Recommendations are cheap; execution is the product.

II

Few clients, deep work

An operator spread across ten brands helps none of them. We keep the roster deliberately small.

III

Skin in the game

Retainers combined with performance-based fees — our upside is tied to what actually ships and sells.

IV

Proximity wins

Based in Hong Kong, next to the factories our clients depend on. Supply chains are managed in person, not by ticket queue.

Work with us.

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